SEO: Why Your Long Tail Isn’t Long – Practical Ecommerce


Practical Ecommerce

SEO: Why Your Long Tail Isn't Long
Practical Ecommerce
In the first installment, “SEO: How to Maximize the Long Tail,” I explained the basics: the propensity for the individually high-value trophy keyword phrases to drive less natural search performance in aggregate than the phrases that drive only a few