As back-to-school shoppers stick to physical stores, online … – Retail Dive


Retail Dive

As back-to-school shoppers stick to physical stores, online
Retail Dive
Many shoppers, and their kids, do a lot of their pre-purchase research on products on the web before they head to stores, according to Market Track's survey. That means that web-based marketing and advertisements may be key, even though shoppers are …

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